Using Mobile To Incite Action
In this space, we often talk about how to use mobile in a cross-channel strategy to personally engage end users. One key aspect of adopting this (effective) mindset is understanding when and where...
View ArticlePost To Direct Marketing News – Personalization: The Missing Link for Mobile...
Direct Marketing News recently published our take on the best ways to implement personalization within a mobile and social marketing strategy. The article, Personalization: The Missing Link for Mobile...
View ArticleWhat is The Optimal Frequency of Sending SMS Messages?
According to a recent IDC study, 80% of Americans age 18-45 have their phone within arms reach 22 hours per day. More than 80% of this demographic reach for their phone within 15 minutes of waking up...
View ArticleHow Mobile Usage Varies Across Generations
We all know that mobile usage differs substantially from generation to generation. My mother definitely does not use her phone the same way that I do – although, she just learned about emojis and I...
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