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Using Mobile To Incite Action

In this space, we often talk about how to use mobile in a cross-channel strategy to personally engage end users. One key aspect of adopting this (effective) mindset is understanding when and where...

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Post To Direct Marketing News – Personalization: The Missing Link for Mobile...

Direct Marketing News recently published our take on the best ways to implement personalization within a mobile and social marketing strategy. The article, Personalization: The Missing Link for Mobile...

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What is The Optimal Frequency of Sending SMS Messages?

According to a recent IDC study, 80% of Americans age 18-45 have their phone within arms reach 22 hours per day. More than 80% of this demographic reach for their phone within 15 minutes of waking up...

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How Mobile Usage Varies Across Generations

We all know that mobile usage differs substantially from generation to generation. My mother definitely does not use her phone the same way that I do – although, she just learned about emojis and I...

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